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Case study

Kixx Motorsports

A Shopify store we designed and built for Kixx Motorsports, which sells aftermarket wheels, with a search that finds wheels for your car.

Kixx Motorsports website home page

Overview

Kixx Motorsports sells aftermarket wheels and car parts online, from brands such as Rohana, Blaque Diamond, Ferrada and Velgen.

We designed and built their store on Shopify. Shoppers start from their own car, browse by brand and see the wheels on finished cars in a gallery.

Key aspects

Search by your car

A search by year, make, model, body type and option sits at the top of the home page and every collection, so shoppers see wheels for the car they drive.

A Kixx Motorsports wheel collection, with the search by year, make and model above the wheels

Shop by brand

Each wheel brand has its own collection, with filters and sorting, and the Products menu lists every brand.

A gallery of finished cars

The gallery shows cars fitted with the wheels Kixx sells, from an Audi RS5 to a Ford Raptor. Visitors can filter it by wheel make and model and by car make and model.

The Kixx Motorsports gallery, with filters for wheel and car

Savings in view

A bar across the top of every page tells shoppers how to ask about savings on wheel sets.

Back end approach

The store runs on a Shopify theme set up for Kixx. Their team manages wheels, collections, the gallery and promotions in Shopify's own admin, and shoppers can sign up for the newsletter from the store.

See how we build online stores.

Takeaways

A wheel only works if it fits the car, so the store starts with the car. From there, shoppers narrow the choice by brand and see the wheels on real cars before they order.