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Case study

Desert Aire

A website we designed and built for Desert Aire, a maker of commercial dehumidifiers, with products by application and a map of sales reps.

Desert Aire website home page

Overview

Desert Aire designs and builds dehumidifiers and dedicated outdoor air systems for indoor pools, grow rooms, ice rinks, water treatment plants and industrial buildings.

We designed and built their site on a custom WordPress theme. Engineers and contractors can start from their kind of building, find the right product line, read how other projects went and reach the rep for their state.

Key aspects

Start from the application

Seven applications, from large indoor pools to ice rinks, open the home page. The product catalog filters by the same seven, so visitors see only the units made for their kind of space.

Desert Aire's product catalog, filtered by application

Find a rep on the map

A map of the US and Canada leads to Desert Aire's sales reps and service providers, each with territory, phone and website. Visitors can filter by type of rep.

Desert Aire's Find a rep page, with a map of the US

Case studies by market

Case studies are grouped by market, from aquatic centers to indoor farms and industrial plants.

One library for every resource

Manuals, application notes, videos, forms and articles share one library, with filters for resource type, application, product and language.

Desert Aire's resource library, with search and filters

Back end approach

The site runs on a custom WordPress theme. Products, applications, reps, case studies and resources are each their own kind of content and are linked together, so a new unit or a new rep shows up in the right places once it's added.

See more of our work for manufacturers.

Takeaways

Desert Aire's buyers think first about the space they need to dry. The site follows that order, from the application to the product, the case studies and the local rep who can help size the job.