Insights
Every article we’ve written on web design, WordPress, SEO and website maintenance. Search with a question or pick a topic.
Creating a captivating homepage experience
Just like a storefront or a handshake, your website’s homepage is the first impression that you give to a potential client. A great homepage experience will draw visitors into the world of your business. And a mediocre homepage will leave viewers cold, regardless of how great the content on the inner pages is. Designing a captivating homepage is not just about aesthetics; it’s about creating an immersive experience that engages users and compels them to dive deeper into your website. After more than a decade designing and developing all kinds of websites, we’ve learned a few things about how to create a captivating homepage. Here are some pointers.
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How to manage stakeholders in a website redesign project
Congrats! You’re thinking of undertaking a website redesign project. This is a great opportunity to put your best foot forward while increasing the visibility and profitability of your business. You’ll be learning a lot as you go through this process. Today, we want to talk about one important aspect of the redesign process: that is, managing stakeholders.
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Collaboration and alchemy: developing web designs for the next era of the web
Recently, we’ve been lucky to be developing websites that were designed by some of the leading web design firms in the country. This process has led us to reflect on the qualities that go into a great collaboration–-that sense of alchemy when the creative energy of the designer and the technical proficiency of the developer gel together to create something greater than what either had imagined.
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Crafting an effective call to action: taking the step from visitor to client
So, you’re driving a significant amount of traffic to your website through good rankings and SEO. Great! But visitors aren’t getting in touch. What’s the problem here?
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Ten steps to digitally market your local business and succeed online
Congrats. You’ve built a new local business and you want to spread the word. Time to start bringing the customers in! But how do you most effectively reach them? Where do you find them and how do you inform them that you’re the new business to check out?
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Crafting an engaging “About us” page for your website
In its best form, a well-crafted “About Us” page is a huge asset to your website. It gives visitors the opportunity to emotionally connect with your business, to learn what drives it, and to create a lasting impression. But, an “About Us” page that is poorly and hastily written will have the opposite effect – it will leave potential customers cold and unconnected.
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Writing content for a B2B website: a primer
If we had to make a list of the most important problems that impede otherwise well-designed and -developed websites, there’s one problem that would certainly top the list. That would be: not understanding your audience. For us, understanding who your audience is and why they have come to your site is the most crucial part of understanding how to serve them.
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How ChatGPT and other generative AI are changing search
You’ve probably heard about ChatGPT and other large-language-model generative AI that has been all over the news recently. Depending on what business sector you are in, this may or may not be something you’re actively discussing at work. But one thing seems certain: with its ability to understand and generate human-like text, these AI tools will have huge impacts on nearly every business in the coming years. This is a technology with a very large potential to change the way we interact with the world.
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The conversion funnel: turning visitors into clients
Wouldn’t it be great if every one of the people who came to your website became a client? This process of visitors turning into clients is called the “conversion funnel” in the online marketing world. While it’s unlikely to turn every last one of your visitors into clients, optimizing your conversion funnel is essential for maximizing the business that you can get from your website. In this article, we will delve into the concept of the conversion funnel, explore its various stages, and discuss effective strategies to optimize each step along the way. At the end, we’ll pose a few questions that you can ask yourself of your own website as a way to audit your conversion funnel, and improve it.
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What is a brand style guide, and why do you need one?
When we think of branding, we probably think of the biggest, most recognizable companies in the world – brands like Nike, Facebook, Coca-Cola, Apple, etc. All of these brands are instantly recognizable through iconic and decades-long branding campaigns. We can probably immediately call to mind the colors, symbols, fonts, and even sounds of these brands through our experiences with them over the years.
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Using animation to create a more engaging website
When you see something move, your brain is hardwired to notice it. Our ability to react to movement that we see in the corner of our eye could mean the difference between life and death in the bush. The fight or flight response that naturally kicks in also sends adrenaline to your brain, energizing you and focusing your attention.
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Google rankings and SEO
If you’re like most people embarking on the creation of a new website, you probably have heard about SEO. Maybe you know that you are supposed to work on the SEO of the new site, but you’re not quite sure what that entails, or where to start, or why it would be worth the extra energy and/or cost.
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