Insights
Every article we’ve written on web design, WordPress, SEO and website maintenance. Search with a question or pick a topic.
Website redesign project plan: 8 steps from goals to launch
Most redesigns that run late don’t run late because of code. Here is the order to work in, with a checklist you can copy.
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Redesign without losing SEO: a website migration checklist
A drop in Google traffic after a redesign is common, and almost always avoidable. The causes are mechanical, so the fixes are too.
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Website maintenance checklist: weekly, monthly and yearly
A site nobody looks after slowly gets slower, less secure and less accurate. Here is the routine that keeps it in shape.
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How to choose a web design company: 20 questions to ask
You only choose a web design company every few years. A short brief and the same 20 questions for each company make the choice much easier.
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How to optimize your website for AI search: a checklist
People now ask AI tools the questions they used to type into Google. Here is how to make your site one of the sources they cite.
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How marketing agencies can scale faster with a white-label WordPress development partner
Winning new clients is rarely the hard part for a growing marketing agency. Delivering consistently high-quality work at scale is.
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What is a content management system (CMS)? And why it matters for your website
Not a developer? No problem. If you’ve ever edited text on your website, uploaded a blog post, or swapped out an image, you’ve used a CMS—whether you knew it or not. In this post, we’re breaking down what a content management system is, what it does, and why the way it’s built matters more than you think.
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What you should know about plug-ins for your new WordPress site
If you’ve just launched a new WordPress website, congrats—you’re now working with one of the most powerful and flexible content management systems on the web. One of WordPress’s biggest strengths is its plug-ins: tiny bits of code that can transform your site’s functionality in a big way. But before you start adding plug-ins like it’s an app store free-for-all, here’s what you need to know.
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How to better understand your audience when designing and developing your site
Your website is often the first impression potential customers have of your business. To make it count, you need to design and develop with your audience in mind. But how do you truly understand your audience? By diving into user personas, market research, and data-driven insights, you can create a website that not only attracts visitors but keeps them engaged and converts them into loyal customers. Let’s explore how.
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Do I need to write the text for my website before I approach a designer?
Thinking about building a website but not sure if you need to have your text written first? This is a question we often get and luckily there is a definitive answer. The content comes before the design. Why? Because having your copy ready is the secret to creating a site that truly works. Let’s dive into why your words should lead the way before the design magic begins.
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What is structured data, and how can it help my website?
So, you’ve got a great new website with a captivating design and a great message. Maybe you even got Millennial Web Development to build it (extra points for that!). Now you just need people to visit your site. But that’s not always as easy as it seems.
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The continuous scroll: how Google’s redesigned search results pages have changed SEO
Google added continuous scroll to its search results, then took it away in 2024. Here's what happened, and what matters on Google's results pages now.
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